Perception involves both bottom-up and top-down processing. The study of these perceptional processes shows that their functioning is affected by three classes of variables — the objects or events being perceived, the environment in which perception occurs, and the individual doing the perceiving.”.According to the definitions cited above perception is a function of objects or events which are perceived, individual who is perceiving, circumstances under which perceiving is done. (3) Perception becomes a subjective process and different people may perceive the same event differently.There is a distinction between sensation and perception. When we communicate with someone, the language we used, the tone of the language and gesture we make portray an individual’s character and a kind of relationship he wants to develop.We see an object but it is understood differently by different people. When the barriers are high we remain oblivious to them but when they are low the information reaches our consciousness and thus becomes sensitized.”.Selection of information is influenced by the factors — bold letters or underlined message, flagged with urgent sign, size of information, repetition or stressed words, physical attraction and the language of the information etc.Perceiver will try to fill the gaps or complete the missing links in the information by supplementing it with relevant information. Prof. K Aswathappa has observed, “A common phenomenon in communication is the tendency for a receiver to evaluate information on the basis of its source.Information emanating from a VIP tends to be overrated and the same coming from an ordinary individual is likely to be discounted.” The perceiver’s personality, his values, needs and attitudes, environment in organisation etc. Distorting the new information to match the old one.3. Many problems of the organisation and that of its members may be traced to the distortion in perception. A dense surface of photosensitive cells, including rods, cones, and intrinsically photosensitive retinal ganglion cellscaptures information about the intensity, color, and position of incoming light. Factors that determine the preferred location of a brand on each of the relevant dimension in perceptive mapping.Academic library - free online college e textbooks - info{at}ebrary.net - © 2014 - 2020. Perception refers to the way sensory information is organized, interpreted, and consciously experienced. It is a serious barrier to communication and a reason for communication failure. This is like an input-through put-output process in which the stimuli can be considered as 'inputs' transformation of 'input' through selection, organization and interpretation as 'through puts' and the ultimate behaviour/action as 'output'.
H Joseph Reitz has rightly pointed out that “communication may fail because the communicate perceptually ready to receive certain communication actually receives different communication.“A halo effect also creates a distortion. It refers to perceiving people as good or bad or influential. Perception is based on the activities of organs i.e. They must be aware of all this and should confirm and seek information from various sources to make decisions.Before publishing your articles on this site, please read the following pages:Perception and Its Influence on Individual Behaviour,Perception: Meaning, Definition, Nature and Importance,Process of Communication in an Organization. Communication is influenced by one’s perception of individual. THE CONCEPT OF. Because it is the most relevant information at that time.Joseph A Litterer has rightly observed that “the reason is that we have thresholds or barriers which regulate outside information reaching our consciousness. It should be noted here that proximity is different than similarity.Distortion in perception results in creating communication gap. Part of.These keywords were added by machine and not by the authors. Sensation percedes perception. (2) Perception is the basic cognitive or psychological process. (i) Grouping, (ii) Closure and (iii) Simplification.1. Perception depends upon the sensory raw data.
The factors that influence perception may be broadly divided into three categories :1. On listening, seeing and talking he makes judgment about others.The information which is received by the communicate takes place in a perceptual process which is responsible in organizing the information into meaningful unit.Every human being has five sensory organs; namely, vision, hearing, touch, smell and taste. it is relative to person situation and time. Perception means the ability to perceive i.e. Perception is a complex process that allows us to connect with the surrounding world.
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